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The Brand

Greetings from the Fusions family,

We have been associated with trend setting products in Diamonds, Gold and Silver. Our focus on design innovation and contemporary styles has found expression in the brands that denote our products namely:
Bliss, Affection and Emotion.

We at Bliss are very proud to launch our beautifully handcrafted Hindu deities adorned in 24k pure gold leaf.  It would be correct to say we put our heart in every idol.

About Bliss :

Bliss is a unique new creation in transforming gold into a piece of art.
  • All idols are made of Pure 24k Gold Leaf with a purity of 99.99 %.
  • Pure 24k Gold bar is compressed into thin 24k Gold leaf.
  • All idols are handcrafted in processed white coral and ceramic using traditional Goldsmiths skill combined with latest technology.
  • The 24k Gold Leaf does not tarnish.
  • A complete e catalogue has been designed to present the entire range of Bliss at a click.
  • All idols are carefully inspected for its quality and come with a Bliss guarantee card.


Bliss 24 Karat creations are hand crafted Hindu deities adorned with 24 karat pure gold leaf. Each product has been sculpted by world's finest artists to perfection and layered with 24 karat pure gold leaf formulated to jeweler's standards, to create a valuable and permanent possession. The Bliss 24 Karat Idols represents and celebrates the story of Indian religion in an unprecedented way.

There are many pictures of our Deities, but the Bliss 24 karat creations perfectly displays the sense of simplicity, gentleness and strength in each idol creating a tribute to India's unique religious culture.


Bliss Deities


Ganesha is a very popular god of Hindus. Hindu tradition states that Ganesha is a god of wisdom, success and good luck. He is also giver of different types of favors. The Hindu tradition calls Ganesha as the Vighneshvara. "Vighneshvara" in Sanskrit language means one who is the lord of obstacles or difficulties. Thus, the Hindu tradition states that by worshiping Ganesha, one can remove all obstacle and difficulties. There are not many temples (mandirs) of Ganesha. But, in most of the temples of Hindus, people worship Ganesha along with other gods and goddesses. Hindu Tradition gives Ganesha an important place. The tradition says that Hindus should worship Ganesha first in all their religious functions and ceremonies. Generally, many Hindus also worship Ganesha before starting any new thing. Thus, for example, before occupying a new house, they may worship Ganesha. Likewise, before starting any new business, many Hindus may worship Ganesha.

Lakshmi, also called Laxmi, is the goddess of wealth,fortune, power, luxury, beauty, fertility, and auspiciousness. She holds the promise of material fulfillment and contentment. She is described as restless, whimsical yet maternal, with her arms raised to bless and to grant her blessings. Shri is the sacred name of Lakshmi. Shri is written atop most documents and spoken before addressing a god, teacher holy man or any revered individual. The word evokes grace, affluence abundance, auspiciousness and authority. When the word is spoken or written an aura of holiness is established. Whatever follows is imbued with divine blessing. Just as the word "Om" is associated with the mystical side of life, Shri is associated with the material side of existence. She is the possessor of great beauty and is depicted in standing as well as in the seated postures. She is however always seen on a lotus. In her hands she holds two lotuses. In the avatarams of Lord Vishnu, Lakshmi also took varous forms to accompany him - Sita with Rama, Rukmini with Krishna.

Shrinathji is a deity form of Krishna situated in the temple town of Nathdwara near Udaipur in Rajasthan, and is the presiding central deity of the Vaishnava sect known as Pushti Marg or Shuddhadvaita, established by Sri Vallabhacharya. Shrinathji specifically refers to the story in the Bhagavata Purana wherein Krishna lifts Govardhan hill to protect the inhabitants of Vrindavan from a downpour of rain sent by Indra, king of the devas. Krishna in his form of Sri Nathji is also worshipped throughout India by followers of Bhakti Yoga and the Vaishnava traditions, especially within Gujarat. The town of Nathdwara itself is often referred to as 'Shrinathji', after the famous deity. Later in history during the 18th century, the Gaudiya sampradaya authors mentioned that a sage Madhavendra Puri rediscovered this Gopala deity near its first location at Govardhana in Vrindavana.

Sri Hanuman was born of Anjani from Pavana, the wind-god. He was named Hanuman after the name of the city of Hanumpur over which his maternal uncle Parti Surya ruled. Hanuman's body was hard as a stone. So Anjani named him Vajranga. He is also known by the names "Mahavir" or mightiest hero Balibima and Maruti.He was born at the most auspicious hour of the morning of the 8th of the Lunar month, Chaitra, at 4 am on the most blessed day, Tuesday.He had the power to assume any form he liked; to swell his body to an enormous extent and to reduce it to the length of a thumb. His strength was superhuman. He had extraordinary skill in warfare. He was the chosen messenger, warrior and servant of Sri Rama. He was the votary and devotee of Lord Rama.He is a Chiranjeevi. He is everywhere. He who has eyes and devotion beholds him and receives his blessing.

As a goddess, Durga's feminine power contains the energies of the gods. Each of her weapons was given to her by various gods: Rudra's trident, Vishnu's discus, Indra's thunderbolt, Brahma's kamandalu, Kuber's Ratnahar, etc. The goddess Durga took the name Katyaayani from the priest and emerged from the sea of light. She introduced herself in the language of the Rig-Veda, saying she was the form of the supreme Brahman who had created all the gods. Now she had come to fight the demon to save the gods. They did not create her; it was her lila that she emerged from their combined energy. The gods were blessed with her compassion. It is said that upon initially encountering Durga, Mahishasura underestimated her, thinking: "How can a woman kill me, Mahishasur — the one who has defeated the trinity of gods?" However, Durga roared with laughter, which caused an earthquake which made Mahishasur aware of her powers. The four day long Saptami to Dashami Durga Puja is the biggest annual festival, followed by the preceding nine days Navaratri. Nine aspects of Durga known as Navadurga are meditated upon, one by one during the nine-day festival by worshippers.

Vishnu is the Supreme God in the Vaishnavite tradition of Hinduism. In the Puranas, Vishnu is described as having the divine colour of water filled clouds, four-armed, holding a lotus, mace, conch (shankha) and chakra (wheel). Vishnu is also described in the Bhagavad Gita as having a 'Universal Form' (Vishvarupa) which is beyond the ordinary limits of human perception. The number of auspicious qualities of Vishnu as the supreme God are countless, with the following six qualities being the most important:
  • Jñāna (Omniscience), defined as the power to know about all beings simultaneously
  • Aishvarya (Sovereignty, derived from the word Ishvara), which consists in unchallenged rule over all
  • Shakti (Energy), or power, which is the capacity to make the impossible possible
  • Bala (Strength), which is the capacity to support everything by will and without any fatigue
  • Vīrya (Vigor), which indicates the power to retain immateriality as the supreme being in spite of being the material cause of mutable creations
  • Tejas (Splendor), which expresses His self-sufficiency and the capacity to overpower everything by His spiritual effulgence
Jesus of Nazareth (c. 5 BC/BCE – c. 30 AD/CE), also referred to as Jesus Christ or simply Jesus, is the central figure of Christianity. Most Christian denominations venerate him as God the Son incarnated and believe that he rose from the dead after being crucified. Christians profess Jesus to be the only Son of God, the Lord, and the eternal Word who became man in the incarnation, so that those who believe in him might have eternal life. They further hold that he was born of the Virgin Mary by the power of the Holy Spirit in an event described as the miraculous virgin birth or incarnation. He performed miracles, founded the Church, rose from the dead, and ascended into heaven, from which he will return. Most Christian scholars today present Jesus as the awaited Messiah promised in the Old Testament . The majority of Christians worship Jesus as the incarnation of God the Son, one of three divine persons of a Trinity.

Mother Mary
The English name "Mary" comes from the Greek Μαρία, which is a shortened form of Μαριάμ. The New Testament name was based on her original Hebrew name Miryam. Mary, the mother of Jesus, is referred to by name fewer than twenty times in the New Testament. She resided at Nazareth in Galilee, presumably with her parents and during her betrothal–the first stage of a Jewish marriage–the angel Gabriel announced to her that she was to be the mother of the promised Messiah by conceiving him through the Holy Spirit. When Joseph was told of her conception in a dream by "an angel of the Lord", he was surprised; but the angel told him to be unafraid and take her as his wife, which Joseph did, thereby formally completing the wedding rites.

Siddhartha Gautama was a spiritual teacher from ancient India who founded Buddhism. In most Buddhist traditions, he is regarded as the Supreme Buddha of our age, "Buddha" meaning "awakened one" or "the enlightened one." The time of his birth and death are uncertain: most early 20th-century historians dated his lifetime as 563 BCE to 483 BCE, but more recent opinion dates his death to between 486 and 483 BCE or, according to some, between 411 and 400 BCE. Gautama, also known as Sakyamuni ("Sage of the Sakyas"), is the primary figure in Buddhism, and accounts of his life, discourses, and monastic rules are believed by Buddhists to have been summarized after his death and memorized by his followers. Various collections of teachings attributed to him were passed down by oral tradition, and first committed to writing about 400 years later. He is also regarded as a god or prophet in other world religions, including Hinduism, Ahmadiyya and the Bahá'í faith.

Parshvanath or "Paras" was the twenty-third Tirthankar (fordmaker) in Jainism. He is the earliest Jain leader generally accepted as a historical figure. He was a nobleman belonging to the Kshatriya caste. He lived a life of a nobleman for 30 years and was never married, before he renounced the world to become a monk. He meditated for 84 days before attaining Kewalgyan. According to the Jain tradition he attained nirvana 250 years before the nirvana of Mahavira, the 24th Tirthankar. He renounced the world and became an ascetic when he was 30 years old. He achieved Nirvana atop Sammet Sikhar, now named Parshvanatha after him. Lord Parshvanatha is always represented with the hood of a naga shading his head. This naga usually has three, seven or eleven heads. The Yaksha Dharanendra and the Yakshi Padmavati are often shown flanking him.

Radha Krishna
Radha Krishna is a Hindu deity. Krishna is often referred as svayam bhagvan in Vaishnavism theology and Radha is a young woman, a gopi who is Krishna's supreme beloved. With Krishna, Radha is acknowledged as the Supreme Goddess, for it is said that she controls Krishna with Her love. It is believed that Krishna enchants the world, but Radha "enchants even Him. Therefore she is the supreme goddess of all. RadhaKrishna cannot be broken into two – Krishna, the eighth incarnation of Vishnu, and his devotee Radha such was the devotion of Radha towards supreme soul that she became part of that supreme soul with her good Karma. Krishna in Vrindavana is sometimes depicted with Radha standing on his left, on whose bosom sits Lakshmi.

Bal Gopal
Adorable child. Bala Gopal sometimes translated to "Divine Child Krishna", is historically one of the early forms of worship in Krishnaism and an element of the history of Krishna worship in antiquity. Bala-Krishna is often depicted as a small child crawling on his hands and knees or dancing with a piece of ladoo in his hand. In the Bhagavad Gita, it appears Krishna is teaching a universal monotheistic religion of personal God and reveals himself to be all-God, Swayam bhagvan. The childhood episodes of Krishna's legend became the focus of the medieval devotional cults that started to develop in a number of movements in medieval India.

Sai Baba
Sai Baba of Shirdi, also known as Shirdi Sai Baba was an Indian guru, yogi, and fakir who is regarded by his Hindu and Muslim devotees as a saint. Hindu devotees consider him an incarnation of Lord Dattatreya. Many devotees believe that he was a Satguru, an enlightened Sufi Pir, or a Qutub. He is a well-known figure in many parts of the world, but especially in India, where he is much revered.

Sai Baba's real name is unknown. The name "Sai" was given to him upon his arrival at Shirdi, a town in the west-Indian state of Maharashtra. No information is available regarding his birth and place of birth. Sai baba never spoke about his past life.
Sai is of Sanskrit origin, meaning "Sakshat Eshwar" or the divine. The honorific "Baba" means "father; grandfather; old man; sir" in Indo-Aryan languages. Thus Sai Baba denotes "holy father" or "saintly father". Sai Baba remains a very popular saint, and is worshiped by people around the world. One of his well known epigrams, "Sabka Malik Ek " ("One God governs all"), is associated with Islam and Sufism. He always uttered "Allah Malik"("God is King").

Balaji & Padmavati
Venkateswara also known as Srinivasa, Balaji and Venkatachalapati is a form of the Hindu god Vishnu. Venkateswara means the Lord who destroys the sins of the people]. According to the Hindu scriptures, Vishnu, out of love towards his devotees, incarnated as Venkateswara and appeared for the salvation and upliftment of humanity in this Kali Yuga and is considered the supreme form of Vishnu in this age.

It is said that Lord Kubera credited money to the god Venkateshwara (a form of the god Vishnu) for his marriage with Padmavati. In remembrance of this, the devotees going to Tirupati donate money in Venkateshwara's Hundi ("Donation pot"), so that he can repay Kubera. Venkateshwara's temple, today is located at the top of the Seven hills in Tirumala. It stands as a special place, commemorating the marriage between the two. Everyday, a kalyana utsavam celebrates the divine union in a celebration that stretches to eternity. Even today, during the Brahmotsavam at the temple, turmeric, kumkum and a sari are sent from the temple to Tiruchanur, the abode of Padmavati. In fact Tirupati is rarely visited without paying a visit to Tiruchanur. In the light of this background, it has become the favored destination of many newlywed couples who pray for a happy wedding similar to that of Srinivasa and Padmavati.

Lakshmi Narayana
Lakshmi Narayan or Lakshmi-Narayana is a name of a Hindu deity. It is usually referring to Vishnu, also known as Narayan, when he is with his consort Lakshmi.Goddess Lakshmi is the consort of Lord Vishnu (Lord of Protection Maintenance & Preservation). To go hand in hand with Lord Vishnu's act of maintenance and preservation, Goddesses Lakshmi is the possessor of every form of wealth. Goddess Lakshmi is the source of wealth, fortune, prosperity, love and beauty. In the avatarams of Lord Vishnu, Lakshmi took various forms to accompany him - Sita with Rama, Rukmini with Krishna. The peace-loving deity of the Hindu Trinity, Vishnu is the Preserver or Sustainer of life with his steadfast principles of order, righteousness and truth. When these values are under threat, Vishnu emerges out of his transcendence to restore peace and order on earth. Vishnu is often depicted as reclining on a Sheshanaga – the coiled, many-headed snake floating on cosmic waters that represents the peaceful Universe. This pose symbolizes the calm and patience in the face of fear and worries that the poisonous snake represents. The message here is that you should not let fear overpower you and disturb your peace. Vishnu is also known as Narayana and Hari. The devout followers of Vishnu are called Vaishnavas. Vishnu carried Lakshmi from the ocean into heaven. Each time Vishnu descends on earth as an avatar, he is accompanied by an avatar of Lakshmi.

Lakshmi, Ganesha & Saraswati
In a culture where different regional traditions add color to the religious fabric, Gods and Goddesses are worshiped individually and in combinations in many different ways.

“Sukh” (physical comfort), “Shanti” (peace of mind) and “Ananda” (intrinsic bliss) have been identified in Hindu scriptures as the three prime motivations and objectives of life. The worship of Saraswati, Ganesha and Lakshmi reflects this innate philosophical connectivity. The combined imagery, and the cardinal lesson it holds, actually teaches the beholder the art of living.
Learning makes a person knowledgeable and wise. The wisdom he gains enables him to control his senses. By doing so he can enrich his productivity by overcoming obstacles. Such a person is generally blessed with the immeasurable wealth of prosperity and happiness. In other words, without knowledge there can be no progress. Without wisdom, wealth cannot be earned, retained or enriched. To the enlightened devotee, this “wealth” of prosperity and happiness means being at peace with one’s senses, ones duties, one’s yearnings and desires. To the average individual, quite appreciably, it stands for financial gain and familial well-being.
The mind is the seat of Saraswati and she resides there in the form of knowledge. Lakshmi also like to stay in home where people work and pray with pure, unblemished minds. Ganesha removes all obstacles from the paths of such people.

Swaminarayan also known as Sahajanand Swami, is the central figure in a modern sect of Hinduism known as the Swaminarayan Faith, a form of Vaishnavism. Within the faith, Swaminarayan is venerated as an incarnation of Narayana from the Nara-Narayana deity pair and is equated with the Supreme Being. Swaminarayan is also known by the names Ghanshyam Pande, Ghanshyam Maharaj, Shreeji Maharaj, Hari Krishna Maharaj and Shri Hari. Swaminarayan was born Ghanshyam Pande in Chhapaiya, Uttar Pradesh, India in 1781. In 1792, he began a seven year pilgrimage across India, adopting the name Nilkanth Varni. He settled in the state of Gujarat around 1799. In 1800, he was initiated into the Uddhav Sampraday by his guru, Ramanand Swami, and was given the name Sahajanand Swami. In 1802, his guru handed over the leadership of the Uddhav Sampraday to him and died. Sahajanand Swami held a gathering and taught the Swaminarayan mantra. From this point onwards, he was known as Swaminarayan and regarded as an incarnation of God by his followers. The Uddhav Sampraday became known as the Swaminarayan Sampraday. Swaminarayan is also remembered within the faith for undertaking reforms for women and the poor, performing yagnas or fire sacrifices on a large scale as well as performing miracles. He has, however, been criticised by religious leaders such as Swami Dayananda who questioned the acceptance of Swaminarayan as God. Swaminarayan had an estimated 1.8 million followers when he died. Currently, his following has been estimated between 5 and 20 million.

Tirupati Balaji
Lord Venkateswara or Balaji is considered to be an incarnation of Lord Vishnu himself. It is believed that he came to reside on the southern bank of Swami Pushkarni, a tank which passes by Tirumala. The seven hills around Tirumala-Tirupati are also known as Sapthagiri after the seven hoods of Sheshnag – the cosmic serpent. The temple of Sri Venkateswara is located on the seventh peak, Venkatadri. Some of the Vedic hymns aver that in Kali Yuga one can attain bliss (mukti) only by worshipping Sri Venkateswara or Lord Balaji, as he is also known.

Lord Mahavir
Lord Mahavir was the twenty fourth and last Tirthankara of the Jain religion of this era. Lord Mahavir was born on the thirteenth day of rising moon of Chaitra month, 599 B.C. in the state of Bihar, India. This day falls in the month of April as per English calendar. His birthday is celebrated as Mahavir Jayanti day. Mahavir was a prince and was given the name Vardhaman by his parents. Being son of a king, he had many worldly pleasures, comforts, and services at his command. But at the age of thirty, he left his family and royal household, gave up his worldly possessions, and become a monk in search of a solution to eliminate pain, sorrow, and sufferings. Lord Mahavir attracted people from all walks of life, rich and poor, kings and commoners, men and women, princes and priests, touchable and untouchable. He organized his followers, into a fourfold order, namely monk (Sadhu), nun (Sadhvi), layman (Shravak), and laywoman (Shravika). This order is known as Jain Sangh. Lord Mahavir made religion simple and natural, free from elaborate ritual complexities. His teachings reflected the internal beauty and harmony of the soul. Lord Mahavir taught the idea of supremacy of human life and stressed the importance of the positive attitude of life.
Lord Mahavir's message of nonviolence (Ahimsa), truth (Satya), non stealing (Achaurya), celibacy (Brahma charya), and non possession (Aparigraha) is full of universal compassion.

Significance (implied meaning) of various parts of the Ganesha idol
  • Entire idol: Omkar, the unmanifest (nirgun) principle
  • Trunk: It is a popular belief that an idol with the tip of the trunk pointing towards the right and left are called right-sided and left-sided idols respectively; however this is not the case. One should not decide whether the idol is right-sided or left-sided depending upon which side the trunk is directed. It should be decided depending on the direction in which the initial curve of the trunk points. If the initial curve of the trunk in a Ganesh idol points towards the right and the tip of the trunk points towards the left yet the idol should be considered a rightsided idol. The reason for this is that, the initial curve of the trunk pointing towards the right indicates that the right (that is Sun) channel (nadi) of Ganapati is active.
    • Right-sided trunk: An idol of Ganapati with the trunk curved towards the right is called dakshinmurti or dakshinabhimukhi murti (the idol facing the south). Dakshin means the southern direction or the right side. The southern direction leads to the region of Lord Yama (Yamalok), the deity of death while the right side belongs to the Surya nadi (Sun channel). One who is able to face the direction of the region of Yama is powerful
    • Left-sided trunk: An idol of Ganapati with the trunk curved towards the left is called Vamamukhi. Vam means the northern direction or the left side. The Chandra nadi (Moon channel) is situated to the left. It bestows tranquility. Besides, since the northern direction is spiritually favourable and bestows Bliss (Anand), mostly the Vamamukhi Ganapati is worshipped. It is worshipped ritualistically in the usual manner.
  • Modak (a sweet delicacy)
    • 'Moda' means Bliss (Anand) and 'ka' means a small part. So, modak is a small part of Bliss . A modak is shaped like a coconut, that is it is like the cavity 'kha' in the Brahmarandhra. When the kundalini (spiritual energy) reaches the 'kha' cavity, the spiritual experience of Bliss is obtained. The modak held in the hand signifies Bliss endowing energy.
    • 'The modak symbolises spiritual knowledge (dnyan): hence it is also called dnyanmodak. Initially it seems that spiritual knowledge is little (the tip of the modak represents this); but as one starts studying Spirituality, one realises its vastness (the base of the modak symbolises this.) A modak is sweet in taste. The Bliss acquired through spiritual knowledge too is like that.'
  • Goad (ankush) : Destroyer of the energies which are harmful to the mission of acquisition of spiritual knowledge and Bliss .
  • Noose (pash): Worldly bondage. The noose wielded by Ganapati signifies that He will tie the noose around negative entities and take them away.
  • Serpent wound around the waist: The universal kundalini (spiritual energy)
  • Hood of the serpent: Activated (jagrut) spiritual energy
  • Rat: The rat which represents the raja component is within the control of Ganapati.